For years, media outlets newspapers, magazines, broadcast and cable have been watching the flow of information to the Internet. These traditional media have come to understand the need to have an online presence themselves, in order to compete successfully.

More and more people are reading newspapers and magazines online, consulting online listings to make their viewing or listening choices, and seeking their entertainment online directly. Traditional media channels must make the Internet part of their marketing and presentation strategy.

In spite of the fact that the Internet competes with traditional media in many ways, it also enables the media to enrich their offerings to the public, and attract a much wider audience. An effective website expands circulation far beyond what regional coverage will allow. Media web design enables these traditional media outlets to establish an online presence through a combination of skillful planning and technically expert implementation.

From a presentation that reinforces the brand identity of the outlet, to a user-friendly interface that enables visitors to quickly and easily find the information they are seeking, media web design requires experience and expertise in representing the traditional media effectively through their website.

Successful media web design must include access to the archives of a newspaper or a broadcast station, as well as interactive features such as e-mail and forms. A newspaper, in particular, will want to be able to manage subscriptions online, take classified ad copy and payments, and enable visitors to link to important community resources from its website. Broadcast outlets may have many of the same needs, in addition to providing up-to-the-minute program listings and background information, advertising messages, and corporate and technical information.