Website Maintenance

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What is Website Maintenance?

Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, deliver a positive user experience, and strengthen your SEO and Google rankings.

Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers. It’s easy for businesses, especially startups, to cut corners and let a few tasks slide.

Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check-up, so can the health of your website.

Regular monitoring of your website is a must for keeping your business running smoothly.

What Are the Steps in Website Maintenance?

There is a laundry list of tasks that should be done to keep your website running smoothly. The most time-sensitive of these are website security updates and patches. Without these, your website has the potential to be an actual danger to those who click on it.

With that in mind, here is a list of website maintenance tasks that should be completed regularly:

To be done weekly

Every week, it’s good to perform regular website maintenance to make sure the day-to-day functionality of your website is at peak performance. Every contact form that fails to submit, link that doesn’t lead anywhere, or a general lack of fresh content results in user frustration and can cost you customers, revenue, and high search engine rankings.

  • Check that all of your pages are loading without errors.
  • Run a backup and make sure a previous version of your site is stored.
  • Make updates to website software and plugins.
  • Check that all of your forms are running properly.
  • Remove any spam comments from pages and posts.
  • Check your pages to see if there are any broken links.
  • Search for 404 errors and fix or redirect.
  • Write one or more blog posts to keep your community engaged and encourage SEO traffic.

To be done monthly

Monthly routine maintenance allows you to see the bigger picture of what’s happening with your site. Metrics begin to reveal trends and patterns so you can analyze user engagement and identify what areas need improvement. While weekly updates help strengthen the present state of your website, monthly maintenance allows you to plan for the future.

  • Check the load speed of your website and ensure that nothing is bogging it down.
  • Review your security scans and make sure nothing is out of place.
  • Check your blog to see if there are any articles that could be updated.

    To be done quarterly

    Quarterly website maintenance focuses more on the big-picture aspects of your website. Structure assessments, content updates, and overall troubleshooting help to make sure your site provides the same user experience across various channels and devices. Testing backups ensures your site remains secure. Automation helps streamline your efforts and saves time and resources.

    • Review your website design and structure – can it be improved?
    • Check graphics and images – should anything be updated?
    • Review SEO and meta titles and descriptions to ensure they are as effective as possible.
    • Test and tweak popups, forms, and calls to action.
    • Review your workload for efficiencies to see if anything can be automated.
    • Test your website on all devices and browsers to see if it displays correctly.
    • Review advertising and marketing campaigns to see if anything needs to be changed or updated.
    • Restore a previous version of the website to check your backup health.

    To be done yearly

    Annual routine maintenance helps to make sure your website’s design and function align with your long-term goals. It also enables you to stay up to date with the administrative side of your website, like certifications and domain registration. A full blog evaluation can let you know whether you need fresh content to drive more traffic to your business.

    • Update any references to the current year.
    • Review each page for content accuracy, grammar, typos, and relevancy.
    • Check any active email addresses and see if any are excessive and can be deleted.
    • Ensure that your website domain name is renewed.
    • Consider whether a website design update is due.
    • Review all of your top-performing blog articles and see if they can be updated with new content.

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    A Proper Website Maintenance Plan Is a Circle

    As you can see from our checklist, website maintenance should be a consistent part of your business. It grows on itself, and if not correctly implemented, can cause some serious problems and setbacks to your potential growth and business health.

    Staying on top of website health takes awareness and organization. This is particularly the case for a large site with hundreds (or even thousands) of pages.

    With the introduction of new tools to make website building easier, website sizes are growing each year. While it’s easy to add pages to most websites, it’s not as easy to keep all of your pages in a good state.